Jeep is a brand of American car and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Vehicles. Jeep has been a component of Chrysler since 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its earlier proprietor American Motors Corporation (AMC).
Jeep’s present merchandise selection consists solely of sport utility autos and off-road autos, but has also integrated pickup trucks and roadsters in the previous Jeep bumpers returned to the pickup truck industry in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a industry segment the Wagoneer is regarded to have developed. Jeep offered 1.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s ideal offering brand in the U.S. during the very first half of 2017. In the U.S. alone, in excess of 2400 dealerships hold franchise rights to sell Jeep-branded autos, and if Jeep were spun off into a separate firm, it is estimated to be really worth amongst $22 and $33.five billion—slightly a lot more than all of FCA (US).
Prior to 1940 the phrase “jeep” had been employed as U.S. Army slang for new recruits or autos, but the Planet War II “jeep” that went into production in 1941 exclusively tied the identify to this light military 4×4, arguably producing them the oldest four-wheel drive mass-production autos now acknowledged as SUVs. The Jeep grew to become the primary light 4-wheel-drive automobile of the United States Army and the Allies during Planet War II, as properly as the postwar period. The phrase grew to become common worldwide in the wake of the war. Doug Stewart mentioned: “The spartan, cramped, and unstintingly functional jeep grew to become the ubiquitous Planet War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility autos this kind of as the Humvee, and inspired the creation of civilian analogs this kind of as the authentic Series I Land Rover. Many Jeep variants serving comparable military and civilian roles have since been developed in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever since Willys-Overland launched production of the very first CJ or Civilian Jeep branded versions there in 1945. Its replacement, the conceptually steady Jeep Wrangler series, remains in production since 1986. With its sound axles and open best, the Wrangler has been referred to as the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep versions (the CJ-five and the SJ Wagoneer) appreciated extraordinary three-decade production runs of a single body generation.
In lowercase, the phrase “jeep” continues to be employed as a generic phrase for autos inspired by the Jeep that are ideal for use on rough terrain.